Bollywood Khiladi Akshay Kumar has joined hands with India's favourite comic book hero, Chacha Chaudhaury, to promote his upcoming film "Boss."
The tie-up between Diamond Comics and Akshay's film will have a special edition comic where the intelligent, middle-aged Chahcha Chaudhury will be seen solving cases with the aid of Akshay's character in the film.
"This special edition will have the BOSS 'Akshay Kumar' join the Chacha Chaudhary team to vanquish their enemies. Apart from a unique medium which connects with the target audience, especially children to promote the film it also is a matter of pride to be part of this 'collector's edition' of one of the most loved Indian comic books," said Rudrarup Dutta, Head of Marketing of Viacom 18 Motion Pictures.
Akshay, who is a self-confessed Chacha Chadhury fan, will soon release the special edition of the comic book in Delhi. The edition will be available in both Hindi and English prints.
"I have been a fan of Chacha Chaudhary and Sabu since my childhood. I feel honored that my character of BOSS will now be featured alongside them in a special comic book," the actor told The Times of India (TOI).
"Boss", directed by Ashwin Varde, also stars Aditi Rao Hydari and Shiv Pandit. The action masala flick promises good-old, hand-to-hand fights giving a miss to rope works.
Recently, the film's makers released a romantic track "Har Kisi Ko" which is considered to be Akshay tribute to yesteryear actor Feroze Khan. The sensual song filmed on Akshay-Sonakshi's sizzling chemistry is a remix of the original 1986 song "Har Kisi Ko Nahin Milta."
"Boss" produced by Viacom Pictures is slated to release on 16 October.
Watch the "Har Kisi Ko" song from "Boss":