Aishwarya Rai Bachchan
Aishwarya Rai Bachchan in Surat [Twitter/@RaHul_71144]

Former Miss World Aishwarya Rai Bachchan brought Surat, Gujarat, to a standstill on Saturday, after she arrived in the city for the inauguration of a Kalyan Jeweller's store.

Aishwarya Rai, who is a brand ambassador of Kalyan Jewellers, arrived in the city along with her 19-month-old daughter, Aaradhya, for the opening ceremony of the new showroom in Surat.       

Traffic was uncontrollable as the 39-year-old actress reached Ghod Dod Road in Surat. Thousands of fans had gathered around the venue to catch a glimpse of the Bollywood diva.

Policemen and security guards had a difficult time handling the fans who gathered outside the jewellery showroom.

As always, the actress looked resplendent and slimmer in a green and golden full-length anarkali outfit with matching jewellery.

After the opening ceremony, Aishwarya stepped on the stage to address the crowd. She took the microphone and reportedly said in Gujarati, "Kem Chho! Maja Maa." (How are you? Everything is Fine? )

Aaradhya accompanied her mother to the city but she did not attend the event.

The Kalyan Jewellers group had opened a showroom in Surat in April, but due to some technical snarls they shifted to bigger and more accessible showroom on Ghod Dod road.

The company is also expanding its domestic and overseas network. Indian Cricketer, Yuvraj Singh, recently inaugurated a showroom in Mohali, Chandigarh. The showroom is the biggest in Punjab with a carpet area of over 15,000 sq feet in two floors.

On 22 September, the company will open its 52nd branch in Ludhiana, Punjab. It will be the biggest in town with a carpet area of over 12,000 sq feet in three floors.

The company will open more 11 showrooms by the end of this year, bringing the total number of showrooms to 63 across the country.

Check out pictures of Aishwarya Rai at the inaugural event below:

Aishwarya Rai Bachchan in Surat [Twitter/@RaHul_71144]
Aishwarya Rai Bachchan in Surat [Twitter/@RaHul_71144]
Aishwarya Rai Bachchan in Surat [Twitter/@RaHul_71144]
Aishwarya Rai Bachchan in Surat [Twitter/@RaHul_71144]
Aishwarya Rai Bachchan in Surat [Twitter/@xrpit]
Aishwarya Rai Bachchan in Surat [Twitter/@xrpit]
Aishwarya Rai Bachchan in Surat [Twitter/@RaHul_71144]
Aishwarya Rai Bachchan in Surat [Twitter/@RaHul_71144]