Airtel launches Prepaid on Postpaid to help business users get additional data benefits
Airtel acquires Aircel's 4G spectrum for Rs.3500 crore. Picture [Representational Image]Reuters

Bharti Airtel launched a new scheme for its corporate customers on Sunday where they can use prepaid data on postpaid plans. The new plan, called "Prepaid on Postpaid," lifts any barriers that business customers face in order to access mobile internet while on the company-restricted postpaid plans. This enables subscribers to freely use additional data without changing their existing plans.

For corporate customers on company's postpaid plans, it would be as simple as doing an instant prepaid data recharge on their existing mobile numbers. The mobile data then gets added to the customer's account and would not be a part of the postpaid bill.

"Flexibility is the core of our postpaid proposition. Now with 'Prepaid on Postpaid', we are offering enhanced flexibility to our corporate customers while simplifying their data experience. We have received extremely positive response to this product," Srinivasan Gopalan, director of consumer business at Bharti Airtel (India & South Asia), said in a statement, the ET reported.

Airtel has 245.79 million subscribers as of January 2016, according to the Cellular Operators Association of India (COAI). However, the telecom operator did not reveal the number of corporate users on its network. 

The company said that mobile internet browsing is becoming the norm for most mobile users and Airtel's new plan makes it easier for its business subscribers to use data according to their needs.

While Airtel has so far dominated the 4G space in the country, the entry of Mukesh Ambani-owned Reliance Jio Infocomm is being seen as a potential threat to Airtel's 4G base.