With web series becoming the new trend in India, Ekta Kapoor, who is known as the czarina of Indian television industry, is also venturing into the digital platform.
Ekta's production house Balaji Telefilms is set to produce a web series, which will be available in the company's digital app. Unlike Ekta's regular Saas Bahu drama, the story of the new show will be set in the backdrop of the Indian Army and will feature Nimrat Kaur in lead role.
The Airlift actress will play the role of the first woman to be appointed in a crucial role in the Indian Army. The yet-to-be titled web series will be directed by Bollywood filmmaker Nagesh Kukunoor.
Ekta told the Times of India that she was keen on breaking stereotypes in storytelling when she decided to launch the digital app. "When we announced the launch of our digital app, we promised to break stereotypes in storytelling. This series is a strong reinforcement of that commitment. While Nimrat is known for her unconventional choice of roles, Nagesh is known for his alternative style of filmmaking. We are excited to kick-start the announcement with the duo," she said.
Nimrat, who had been part of US television series Homeland, said that she found the story unconventional and appealing. "Unconventional projects interest me. After Homeland (US TV series), I was keen to do a show that pushes me as an actor. The story is set against the backdrop of the Indian Army and since I come from a defence background, I got hooked instantly. What's exciting about partnering with Ekta is the common belief that we need to shake up digital entertainment with power-packed, strong and brave original content," the actress explained.
Adding his views on venturing into the digital platform, Kukunoor said: "The digital revolution in India will be huge. Ekta and I have decided to partner on an exciting show, as she forays into the digital space. I'm excited because I've never ventured into this genre, and that too, on a digital platform."