Renault India's next big launch is Kwid hatchback, which is expected to shake up the segment with price and the practicality of the crossover vehicle. Renault is expecting a Duster like success through Kwid that will give the much needed boost to the French manufacturer's sales.
Kwid is the first car to use the Common Module Family (CMF)-A platform, jointly developed by Renault and Japanese car manufacturer Nissan through Renault-Nissan Alliance.
But that is not the end of the story. In an interview to the Economic Times, Renault senior vice-president and chairman for Africa-Middle-East-India Bernard Cambier said there are a lot of products in sub-Rs 10 market in the pipeline for India and Kwid is just the beginning.
Cambier explained the versatility of the CMF-A platform that it can make five-seven different car types or body styles and a lot of projects under discussion. Some among them are the sub-four metre compact sedan, seven-seater MPV and a compact SUV.
All these three are lucrative segments in India and Renault is yet to explore the compact sedan and compact SUV segment. Though Renault launched Lodgy MPV, it is yet to make an impact in the segment.
A compact SUV and a compact sedan based on the CMF-A platform are likely to be the best and easiest way for Renault to bring vehicles with competitive price in India. Currently, Duster is the only bread and butter model for the French manufacturer in India.
With the entry of newcomers, even the Duster sales have also slowed down. The new vehicles under cost effective CMF-A platform are expected to turn around the sales for Renault India, which eyes 5% market share by 2017.