Indigenous mobile software-maker Indus OS has joined hands with two new domestic smartphone companies -- Swipe and Celkon -- in India.
With the announcement, Indus OS is no more exclusive to Micromax phones. It was first used in Unite 3 models in 2015 and was released in 35 other new models of the same brand. Within a year, it was able breach four million user-base. In May, it surpassed Apple iOS and Microsoft Windows in terms of market share and is currently the second biggest mobile OS platform after Google's Android.
By forging partnership with Swipe and Celkon, the Indian software company aims to target one (with Indus OS) in every six smartphones sold in India before 2017 and reach 100 million devices by 2018.
We are very excited to join hands with Celkon and Swipe. Both brands share our enthusiasm and vision for connecting a billion people with technology and bridging India's digital divide. They have a very strong connect with consumers, especially in the regional markets and Indus OS' unique value proposition will enable them to further increase their market share," Rakesh Deshmukh, CEO, Indus OS, said in statement.
The upcoming Swipe and Celkon phones are said to run Indus OS v2.0 out-of-the-box. It comes with patented technologies such as Indus Swipe, Indus Reader (text-to-speech in regional languages), hybrid keyboard updated with 12 regional languages including Urdu and Assamese.