Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan's Ae Dil Hai Mushkil has been leaked online hours after it hit theatres on October 28. The movie is available for download as well as for watching online on a couple of websites.
Rumour has it that the videos are of average quality, which means that hundreds of internet users may choose to watch the much-hyped film for free and at the comfort of their homes, instead of going to the theatres.
Downloading films from the web is illegal, yet, people plunge into such practises and are ready to watch a poor quality print probably because it saves them from buying an expensive ticket.
Since such illegal practises affect the business of the film to a great extent and many of the industry people take precautionary measures to ensure that their film doesn't get leaked. However, almost all movies make it to the internet within a day of the film's release.
While some movie are available for download a day after their release, there have been instances when some movies were leaked online even before they hit screens. With a rise in the malpractice, it's high time the film fraternity and other higher authorities take strict action against it.
Now, the question is that will the illegal download of Karan Johar's Ae Dil Hai Mushkil affect the box office collection of the film? While it is likely to affect the movie's business to a certain extent, there is a large section of people who will want to watch it on a 70mm screen and in high quality to get the real experience of the film, which is definitely a better idea.