Karan Johar's Ae Dil Hai Mushkil, starring Ranbir Kapoor, Aishwarya Rai Bachchan and Anushka Sharma, is likely to witness a grand opening at the Indian as well as overseas box office on Friday, October 28. The movie is expected to break quite a few domestic box office collection records.
As per early estimates, Ae Dil Hai Mushkil will witness a 40 percent occupancy and will collect a double digit number in crores on its opening day.
The film has been making tremendous buzz ever since the project was announced. Karan in himself is a brand and that automatically makes his films a must watch. The filmmaker's style of narrating a story, which mostly deals with love, passion, friendship, heartbreak and more, has always left a lasting impact on the audience.
Ae Dil Hai Mushkil too narrates a one sided love story. The exotic shooting locations, the talented actors and fresh pairings have already sent fans into frenzy. Besides the amazing trailer and posters, the sizzling on-screen chemistry of Aishwarya and Ranbir have also raised the curiosity among the audience. This is for the first time that the former beauty queen is going bold and sensuous for a film.
Also, the music of Ae Dil Hai Mushkil has hit the right chords with music-lovers. Pritam has belted out a few melodious songs, which will also help the film draw the audience to the theatres.
It also has Fawad Khan in a cameo role and fans of the Pakistani actor will definitely throng the theatres to watch the film. However, some may also avoid it for the same reason – Fawad – owing to issues related to the ban on Pakistani artistes working in India.
Ae Dil Hai Mushkil witnessed a major roadblock when Maharashtra Navnirman Sena (MNS) protested against the release of the film as it featured Pakistani actor Fawad. The opposition came in the wake of the Uri attack that killed 19 Indian Army jawans.
While it has finally managed to get a green signal from MNS, the controversy surrounding it may compel some to avoid Ae Dil Hai Mushkil and opt for Shivaay instead, which is clashing with Karan's film at the box office on the same day.