Ajay Devgn's "Action Jackson" has finished the first week run on a very low note and looks like the film won't have a good run in its second week either due to the release of "Lingaa".
The film directed by Prabhu Deva had a dull opening and the box office earning continued to remain on the lower side in its first week.
Generally, Prabhu Deva's directorial film fetches decent amount or grosses at least ₹50 crore in its first week, but surprisingly, "Action Jackson" has failed to cross even the ₹50 crore mark in its first week. Compared to Ajay's last film "Singham Returns", the business of "Action Jackson" is below average.
Some movies receive negative critics review, but work well at the box office only because the audience likes it. However, in this case, critics as well as audience trashed the movie, which affected its box office run especially during the weekdays.
"It earned Rs.19 crore in two days. It was made on a budget of about Rs.75 crore and considering that, the film should've done better. Those who like Prabhudheva kind of films have mostly gone for it, but not everyone," Rajesh Thadani of Multimedia Combines told IANS.
Meanwhile, the box office collection of the film would drop further in its second week due to the release of superstar Rajinikanth's film "Lingaa".
"Lingaa" is a Tamil action thriller directed by K. S. Ravikumar and featuring Rajinikanth, Anushka Shetty and Sonakshi Sinha in lead roles.
Although, "Lingaa" is a Tamil film, its release would affect the box office run of "Action Jackson". "Lingaa" has been released in good number of screens in Mumbai, Delhi, Kolkata, Pune and other major cities, apart from South circuits.
"Lingaa" is dominating the market not just in south India but has also taken over the market in North circuits. Bollywood films rake in maximum amount from Mumbai and National Capital Region, but this time it's "Lingaa" which has more screen count than "Action Jackson" in those two circuits.
Meanwhile, it will be difficult for the makers of "Action Jackson" to earn the production cost from domestic run as the collection is not up to the mark.