Motorola has a strong brand value but it has been juggling between different owners recently. But that ends now as Lenovo's ownership is proving to be a good term for Motorola.
After re-entering the Indian smartphone market in February last year, the company announced that it has sold 5.6 million handsets. It shows how Motorola is gaining momentum in a fast growing market like India, which is certainly good for business.
In a statement to PTI, Motorola India's General Manager Amit Boni said, "We have received a fabulous response from the Indian market. It continues to be an important market for us. We have till date sold 5.6 million units, of which 2.6 million came in the February-August period."
Boni did not delve into the sales details of individual models but said the majority of sales came from Moto G and Moto E smartphones, NDTV reports.
India has become a main focus for several smartphone vendors, especially in the entry-level and budget smartphone category. The US based tech giant returned to India and has set up a strong base with appealing devices like Moto E Gen 1 and Gen 2, Moto G Gen 1, Gen 2 and Gen 3, Moto X Gen 1 and Gen 2 and the widely popular Moto 360 smartwatch.
— Sandeep Karwa (@sandeep_karwa) September 14, 2015
Motorola also launched a new flagship device--Moto X Play--in India. The handset promises great battery, impressive camera, water-repellent design, latest software updates and more.
The success is not in favour of Motorola alone as its parent company Lenovo recently set a new sales record for its successful K3 Note smartphone by selling over 5 lakh units in just two months. It is worth noting that the Rs 9,999 handset was available mostly during weekly flash sales. Lenovo K3 Note is now available without flash sales on Flipkart.
Comparatively, Xiaomi announced that it sold 3 million smartphones in India to date, which is up from touching the 1 million mark in December, NDTV reports.