John Abraham starrer action and spy thriller, "Madras Cafe" did well on first Monday, raking in ₹3 crore. The film has raked in ₹24.01 crore in four days from domestic box office.
"#MadrasCafe Fri 5.23 cr, Sat 7.18 cr, Sun 8.60 cr, Mon 3 cr. Total: ₹24.01 cr. Holding very well on weekdays," trade analyst Taran Adarsh tweeted.
The positive word of mouth from critics and audiences has reflected in the box office figures which has shown an upward trend since its release.
The film, which features Nargis Fakri in female lead role, is expected to rake in good figures on Wednesday due to Janmashtami holiday in several parts of the country.
The film with high-quality content opened with average business, but it picked during the weekend.
Made on a budget of ₹35 crore, the film is expected to make up the production cost within first week of its theatrical run from India.
Directed by Shoojit Sircar and co-produced by John Abraham, the film had affected the business of two previous big releases - "Once Upon A Time in Mumbaai Dobaara" and "Chennai Express".
"Madras Cafe" is doing well in international markets too. It was not released in UK due to protest but did good business in other circuits.
From international circuits, the spy thriller managed to fetch ₹4.09 in its opening weekend. The breakup of the film is: US-Canada ₹1.58 crore, UAE-GCC ₹2.11 crore, Australia ₹24.65 lakh and Sri Lanka ₹16.1 lakh. The worldwide collection of the film now stands at ₹28.1 crore.
The producers of the film are happy with the success of the recent film. "The success of MC reaffirms our beliefs that now the mainstream Indian audience is opening to new treatment and narratives and are looking beyond the standard Bollywood fare. While these segments existed on the fringes for the mainstream audience to respond to, this cinema consistently is now establishing a healthy trend that's here to stay and that's where we thrive," Ajit Andhare , COO, Viacom18 Motion Pictures, told Bollywoodlife.
