Shah Rukh Khan's romantic comedy film, "Chennai Express", which has set some new goals despite criticism, is doing exceptionally well at collection centers in India. Rohit Shetty's latest offering has collected more than ₹216 crore from 21 days of theatrical run and is now targeting ₹250-crore-mark.
However, it remains to be seen whether the film will earn ₹250 crore and set a new benchmark for other upcoming films in Bollywood, as a film usually runs in theaters only for four weeks and "Chennai Express" is about to finish its third week at the box office.
The collections of SRK and Deepika Padukone starrer have declined significantly after second week due to new releases and fall in the number of screens but the film is still entertaining the masses.
The box office figures posted by trade analyst Taran Adarsh shows that the collection declined on third Monday, but it went up marginally on Tuesday. The film again gained at box office on third Wednesday due to Janmashtami holiday in several places.
"#ChennaiExpress [Week 3] Fri 2.12 cr, Sat 3.61 cr, Sun 4.75 cr, Mon 1.63 cr, Tue 1.74 cr, Wed 2.46 cr. Total: ₹216.86 cr. Unstoppable!" Taran Adarsh tweeted.
However, the collection will again decline in India because of the release of film, "Satyagraha" which features ensemble cast. Both the films belong to different genres, but the new release will bring down the screen count of "Chennai Express" eventually affecting its collections.
To cross the ₹250 crore mark, the film needs to earn more than ₹34 crore, which seems pretty unlikely. But looking at the previous records the film has shattered, one can expect it to cross the ₹250-crore-mark.
Meanwhile, the family entertainer, which broke Aamir Khan's "3 Idiots" record in India, will not be able to rule at worldwide box office. The worldwide collection of "Chennai Express" might cross ₹350-crore-mark, but still "3 Idiots" ₹392 crore is out of reach.